ABOUT TOMORROW WITHOUT FEAR
In 1946, Chester Bowles–advertising executive, director of the Office of Price Administration during World War II, and popularizer of the soap opera–published a remarkable pamphlet about the coming transition to a peacetime economy. In clear, optimistic prose he explained the economics of what had gone wrong in the Great Depression and why the United States had been able to awaken its productive capacities during the war.
Most importantly, Bowles outlined the choice between shared affluence and isolated stagnation that America would face as it demobilized from WWII. As a country we had to decide whether to shut down the factories and workshops from the war, whose ships and rifles were no longer needed, or repurpose them to peacetime uses, finding new products to make and allocating to consumers the purchasing power to keep workers employed.
We chose the latter, and the results largely confirmed the expansive optimism and confidence in his fellow Americans that saturate Bowles’s writing. Over the years the ideas in Tomorrow Without Fear have fallen out of circulation, and the book itself has been all but forgotten. But today its message of full employment underlain by broadly shared purchasing power–and its confident outlook–are more necessary than ever.
But the more fundamental point Bowles makes–since confirmed by scholars in history, economics, and psychology–is that economic stability underlies political stability. As he put it, “The world must move forward to greater and greater economic security because without it there can be no durable peace.” When people are struggling to make ends meet, they lack the bandwidth to keep their leaders accountable. At the same time, they can be tempted to take actions they would typically shun to secure the prosperity they deserve.
WHY NOW?
America finds itself today in a situation similar to that of the 1930s and 40s. Faith in our free enterprise system is shaken, because that system has been performing badly. As in the 1920s, productivity has been rising without corresponding increases in earnings, and just as it did then this has made it difficult to sustain full employment. The result has been decades of economic stagnation punctuated by the occasional asset bubble or financial crisis.
Nothing could be further from the experience of the US at midcentury, when the country was united around an economic program largely following the principles Bowles lays out. At its most basic level, a functioning market economy requires that people have the resources to buy the goods they are producing. That’s the foundation of the mutual benefit system that is free enterprise at its finest. Bowles described this clearly, without pretension, in terms that can resonate with everyone.
EXCERPTS FROM TOMORROW WITHOUT FEAR
We’ve also lost the faith in America that is so clear in Bowles’s writing. Today a third of the country wants to go back to a time when America was great, and the rest can’t figure out whether America is already great or was never great. Meanwhile, infighting has prevented us from solving our common problems, from terrorism to climate change. It’s worth revisiting the spirit that animated an age when the country decided to double its standard of living in 20 years, and then did. The United States remains capable of being the most courageous, generous, and resourceful nation in the world, and we should remember that.
READ TOMORROW WITHOUT FEAR
Seventy years after it was written, Tomorrow Without Fear is more timely and relevant than its author could possibly have feared. At a moment when its lessons are more needed than ever, we now present Tomorrow Without Fear in digital form for the first time.